Building a wellbeing literacy campaign in Tasmania
The Mental Health Council of Tasmania, the peak mental health body for the state of Tasmania, commissioned Be Well Co to design and evaluate a campaign aimed at improving wellbeing literacy across Tasmania. The project gets people to use their favourite photos and short reflection exercises to explore sources of meaning and joy in their life, as individuals or as groups. This project is ongoing and has required significant co-design across various community groups across Tasmania, logic modelling and evaluation design, and working with creative firms to ensure the final product is fun and engaging. This project has now been extended into youth and was highly commended at the 2024 Mental Health Service Awards of Australia and New Zealand.
Supplementary materials
Find our supplementary materials here for our chapter in the recent book: Wellbeing Literacy: Theory and Practice through multidisciplinary and transdisciplinary lenses. Edited by Lindsay Oades, Narelle Lemon, Jacqui Francis, and Tim Lomas. Find the book here.
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